Discussant’S Comments Hail, Hail Materialism

Thomas C. O’Guinn, University of Illinois at Urbana-Champaign
[ to cite ]:
Thomas C. O’Guinn (2004) ,"Discussant’S Comments Hail, Hail Materialism", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 236-236.