Roundtable Is It Worth It? If So, Research It: Exploring the Place of Diversity Research in Marketing

Geraldine R. Henderson, Howard University
Carol M. Motley, Howard University
[ to cite ]:
Geraldine R. Henderson and Carol M. Motley (2004) ,"Roundtable Is It Worth It? If So, Research It: Exploring the Place of Diversity Research in Marketing", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 225-225.