Special Session Summary Branding ACRoss Cultures: the Role of Analytic and Holistic Thinking

Deborah Roedder John, University of Minnesota
[ to cite ]:
Deborah Roedder John (2004) ,"Special Session Summary Branding ACRoss Cultures: the Role of Analytic and Holistic Thinking", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 215-215.