Effect of Cultural Distance on Customer Service Satisfaction: a Theoretical Framework and Research Agenda

C. Fritz Reichert, The Reichert Company
Tripat Gill, Case Western Reserve University
[ to cite ]:
C. Fritz Reichert and Tripat Gill (2004) ,"Effect of Cultural Distance on Customer Service Satisfaction: a Theoretical Framework and Research Agenda", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 202-207.