The Invisible Narrator: Attributes and Consumer Attitudes

Michael S. Mulvey, University of Ottawa
[ to cite ]:
Michael S. Mulvey (2004) ,"The Invisible Narrator: Attributes and Consumer Attitudes", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 178-185.