Special Session Summary Consumers’ Beliefs About Luck and Consequent Reactions to Lucky and Unlucky Situations

Donnel A. Briley, Hong Kong University of Science and Technology
Peter R. Darke, University of British Columbia
[ to cite ]:
Donnel A. Briley and Peter R. Darke (2004) ,"Special Session Summary Consumers’ Beliefs About Luck and Consequent Reactions to Lucky and Unlucky Situations", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 177-177.