Special Session Summary Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value

Pierre Chandon, INSEAD
Brian Wansink, University of Illinois
[ to cite ]:
Pierre Chandon and Brian Wansink (2004) ,"Special Session Summary Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 145-147.