Roundtable Trust in Consumer Behavior Research

Nancy R. Buchan, University of WisconsinBMadison
[ to cite ]:
Nancy R. Buchan (2004) ,"Roundtable Trust in Consumer Behavior Research", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 144-144.