When Consumers Take Their Sense of Smell For Granted

Anick Bosmans, Tilburg University
EXTENDED ABSTRACT - The purpose of the present series of Experiments is to investigate the effects of ambient odor on consumers’ product evaluations. The results of our studies show that ambient odor indeed has an impact on subsequent judgments. We moreover showed that when consumers have insufficient processing resources, ambient odor influenced subsequent judgments even when it is perceived as incongruent with the object of evaluation.
[ to cite ]:
Anick Bosmans (2004) ,"When Consumers Take Their Sense of Smell For Granted", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 129-129.