Special Session Summary Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms

Amar Cheema, Washington University in St. Louis
Utpal Dholakia, Rice University
[ to cite ]:
Amar Cheema and Utpal Dholakia (2004) ,"Special Session Summary Drivers and Contextual Moderators of Consumer Value Formation in Participative Pricing Mechanisms", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 46-47.