Roundtable Markets and Cultures

A. Fuat Firat, Arizona State University West
Alladi Venkatesh, Center for Research on Information Technology and Organizations
[ to cite ]:
A. Fuat Firat and Alladi Venkatesh (2004) ,"Roundtable Markets and Cultures", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 45-45.