Special Session Summary How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices

Utpal M. Dholakia, Rice University
[ to cite ]:
Utpal M. Dholakia (2004) ,"Special Session Summary How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 229-231.