Special Session Summary Cross-Category Interactions in Product Perceptions and Choice

Amitabh Mungal, Rutgers University
[ to cite ]:
Amitabh Mungal (1997) ,"Special Session Summary Cross-Category Interactions in Product Perceptions and Choice", in NA - Advances in Consumer Research Volume 24, eds. Merrie Brucks and Deborah J. MacInnis, Provo, UT : Association for Consumer Research, Pages: 71.