Deception in Survey Research: a Cross-Cultural, Managerial Perspective

George M. Zinkhan, University of Georgia
Sandra J. Milberg, Georgetown University
ABSTRACT - We surveyed 279 students in three countries to explore cross-cultural differences in ethical judgments. Overall, the pattern of results provides support for Hofstede's theory of cultural values. Five broad moral principles (beneficence, justice, nonmaleficence, nondeception, and nondiscrimination) are introduced to help survey researchers think about the ethical dilemmas which they face.
[ to cite ]:
George M. Zinkhan and Sandra J. Milberg (1995) ,"Deception in Survey Research: a Cross-Cultural, Managerial Perspective", in NA - Advances in Consumer Research Volume 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT : Association for Consumer Research, Pages: 763-767.