Special Session Summary New Frontiers in the Construction of Preferences

Nathan Novemsky, Yale University
[ to cite ]:
Nathan Novemsky (2004) ,"Special Session Summary New Frontiers in the Construction of Preferences", in NA - Advances in Consumer Research Volume 31, eds. Barbara E. Kahn and Mary Frances Luce, Valdosta, GA : Association for Consumer Research, Pages: 95-97.