Consumer Promotion and Brand Loyalty: an Information Processing Perspective

France Leclerc, M.I.T, Sloan School of Management
[ to cite ]:
France Leclerc (1995) ,"Consumer Promotion and Brand Loyalty: an Information Processing Perspective", in NA - Advances in Consumer Research Volume 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT : Association for Consumer Research, Pages: 56-57.