Imagery in Marketing Communications: Beyond Pictures and Visual Processing

Gayathri Mani, University of Arizona
[ to cite ]:
Gayathri Mani (1993) ,"Imagery in Marketing Communications: Beyond Pictures and Visual Processing", in NA - Advances in Consumer Research Volume 20, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT : Association for Consumer Research, Pages: 476.