On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect

David W. Stewart, University of Southern California
ABSTRACT - Two studies of the attraction effect suggest that it is eliminated when sensory experiences with the product are provided in place of verbal or numeric descriptors of sensory attributes. Implications of these findings for future research on consumer choice are offered.
[ to cite ]:
David W. Stewart (1989) ,"On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect", in NA - Advances in Consumer Research Volume 16, eds. Thomas K. Srull, Provo, UT : Association for Consumer Research, Pages: 197-202.