Modeling Multiattribute Group Choice

Sunil Gupta, Columbia University
Duanrtip Tantiwong, Fairleigh Dickinson U.
ABSTRACT - This paper proposes a model of multiattribute group choice. The model explicitly accounts for differences among group members regarding: i) the power structure, and ii) the interest of each group member in each attribute. These differences lead to divergent views regarding how much influence each group member should have on the final outcome. So, a consensus mechanism, similar to the Delphi process, is provided to reconcile these differences. The final result is a set of predictions of the influence of each group member over each attribute.
[ to cite ]:
Sunil Gupta and Duanrtip Tantiwong (1986) ,"Modeling Multiattribute Group Choice", in NA - Advances in Consumer Research Volume 13, eds. Richard J. Lutz, Provo, UT : Association for Consumer Research, Pages: 665.

Advances in Consumer Research Volume 13, 1986      Page 665

MODELING MULTIATTRIBUTE GROUP CHOICE

Sunil Gupta, Columbia University

Duanrtip Tantiwong, Fairleigh Dickinson U.

ABSTRACT -

This paper proposes a model of multiattribute group choice. The model explicitly accounts for differences among group members regarding: i) the power structure, and ii) the interest of each group member in each attribute. These differences lead to divergent views regarding how much influence each group member should have on the final outcome. So, a consensus mechanism, similar to the Delphi process, is provided to reconcile these differences. The final result is a set of predictions of the influence of each group member over each attribute.

For further information, write to:

Professor Sunil Gupta / 518 Uris Hall / Columbia University / New York City, NY 10027

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