Consumer Socialization and Family Decision-Making

Harry Davis,
Scott Ward,
[ to cite ]:
Harry Davis and Scott Ward (1974) ,"Consumer Socialization and Family Decision-Making", in NA - Advances in Consumer Research Volume 01, eds. Scott Ward and Peter Wright, Ann Abor, MI : Association for Consumer Research, Pages: 114.

Advances in Consumer Research Volume 1, 1974    Page 114

CONSUMER SOCIALIZATION AND FAMILY DECISION-MAKING

Harry Davis

Scott Ward

Workshop Co-Chairpeople

The overall objective of this workshop was to stimulate discussion and review in three areas:

1. Patterns of planning consumption behavior, and alternative views of decision-making, within family units;

2. consumer socialization, i.e., processes of children's acquisition of consumption-related skills, knowledge, and attitudes;

3. children's responses to marketing stimuli, ant related public policy ant regulatory issues.

Following are the individuals and topics which were presented,

FAMILY DECISION-MAKING

"Unplanned Actions and Unfulfilled Plans"  --Nelson Foote (Hunter College)

"Family Decision-Making as Conflict Management"  --Harry Davis (Chicago)

CONSUMER SOCIALIZATION

"Consumer Socialization: Initial Study Results"  --Scott Ward (Harvard) ant Daniel Wackman (Minnesota)

"A Pilot Study of Children's Consumer Decisions and Parental Response's to Purchase Requests"  --Andre Caron (Harvard)

CHILDREN'S REACTIONS TO COMMERCIALS

"Children's Reactions to Television Advertising for Toys"   --Marvin E. Goldberg and Gerald J. Gorn (McGill)

"Children's Perceptual Attributions of Television Commercial's Intentions"  --Thomas S. Robertson (Wharton) ant John R. Rossiter (Annenberg School)

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