Advances in Consumer Research Volume 1, 1974 Page 114
CONSUMER SOCIALIZATION AND FAMILY DECISION-MAKING
Harry Davis
Scott Ward
Workshop Co-Chairpeople
The overall objective of this workshop was to stimulate discussion and review in three areas:
1. Patterns of planning consumption behavior, and alternative views of decision-making, within family units;
2. consumer socialization, i.e., processes of children's acquisition of consumption-related skills, knowledge, and attitudes;
3. children's responses to marketing stimuli, ant related public policy ant regulatory issues.
Following are the individuals and topics which were presented,
FAMILY DECISION-MAKING
"Unplanned Actions and Unfulfilled Plans" --Nelson Foote (Hunter College)
"Family Decision-Making as Conflict Management" --Harry Davis (Chicago)
CONSUMER SOCIALIZATION
"Consumer Socialization: Initial Study Results" --Scott Ward (Harvard) ant Daniel Wackman (Minnesota)
"A Pilot Study of Children's Consumer Decisions and Parental Response's to Purchase Requests" --Andre Caron (Harvard)
CHILDREN'S REACTIONS TO COMMERCIALS
"Children's Reactions to Television Advertising for Toys" --Marvin E. Goldberg and Gerald J. Gorn (McGill)
"Children's Perceptual Attributions of Television Commercial's Intentions" --Thomas S. Robertson (Wharton) ant John R. Rossiter (Annenberg School)
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