The Elephant Not in the Room: the Need For Useful, Actionable Insights in Behavioral Research

J. Jeffrey Inman, ACR President, University of Pittsburgh, US
[ to cite ]:
J. Jeffrey Inman (2012) ,"The Elephant Not in the Room: the Need For Useful, Actionable Insights in Behavioral Research", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1-4.