ACR Fellow's Address: Substantive Consumer Research

Lynch, John G., Jr.,
[ to cite ]:
Lynch, John G., Jr. (2011) ,"ACR Fellow's Address: Substantive Consumer Research", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.