ACR Fellow's Address: in Defense of Bumbling

Alba, Joseph W.,
[ to cite ]:
Alba, Joseph W. (2011) ,"ACR Fellow's Address: in Defense of Bumbling", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.