ACR Fellow's Address: Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior

Sternthal, Brian,
[ to cite ]:
Sternthal, Brian (2011) ,"ACR Fellow's Address: Three Silos and a Theory: Developing Nomological Networks to Explain Consumer Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.