Domains of Privacy in Arab Gulf Homes

Russell Belk, York University, Canada
Sobh Rana, Qatar University, Qatar
Globalization has both ameliorating and exacerbating effects on traditional cultural patterns. Based on ethnographic fieldwork over a three-year period, we analyze how local Islamic cultures affect consumption and marketing amid this swirl of new influences.
[ to cite ]:
Russell Belk and Sobh Rana (2011) ,"Domains of Privacy in Arab Gulf Homes", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.