Affective Sensory Regulation: a Framework For Understanding Affect Regulation By Sensory Regulation

Dan King, University of Florida, USA
Affective states induce physiological changes (temperature, weight tones, speed tones, and illumination tones) in the sensory experience of the consumer, hence making products with certain sensory attributes more valued than others. These non-conscious sensory corrections make it more likely for the consumer to return to homeostatic equilibrium.
[ to cite ]:
Dan King (2011) ,"Affective Sensory Regulation: a Framework For Understanding Affect Regulation By Sensory Regulation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.