Sticky Desires Or Tricky Self-Control? Dynamic Processes in Attentional Bias Towards Temptations

Suresh Ramanathan, University of Chicago, USA
Jun Lu, University of Chicago, USA
Attentional engagement bias towards temptation, whether forced or resulted from priming with hedonic goal, induces higher recurrence of desire in impulsive individuals, in turn leading to more intense forms of indulgence. Yet, training impulsive individuals to engage on virtuous choice can backfire and further strengthen their desire for temptation.
[ to cite ]:
Suresh Ramanathan and Jun Lu (2011) ,"Sticky Desires Or Tricky Self-Control? Dynamic Processes in Attentional Bias Towards Temptations", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.