Accentuate the Positive, Eliminate the Negative: Attention and Emotion Regulation

Nicole Verrochi, University of Pennsylvania, USA
Patti Williams, University of Pennsylvania, USA
We investigate attention deployment, whereby individuals shift attention toward or away from emotional stimuli to manage emotion intensity. We show attention shifts away from negative stimuli, but it only works for sad, but not fearful, experiences. Finally, attention shifts influence subjective emotion, supporting an attention deployment process of emotion regulation.
[ to cite ]:
Nicole Verrochi and Patti Williams (2011) ,"Accentuate the Positive, Eliminate the Negative: Attention and Emotion Regulation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.