Personality and Sustainable Consumption: an Application of the 3M Model

Ricardo Teixeira Veiga, UFMG, Brazil
Juliane Almeida Ribeiro, UFMG, Brazil
The personality traits that predict sustainable consumption are investigated, adopting the 3M model as theoretical framework. Altruism seems to be a trait consistently useful to predict ecologically-correct consumption, resources saving, and recycling. Consumerism only seems to be useful to explain variance in resources saving.
[ to cite ]:
Ricardo Teixeira Veiga and Juliane Almeida Ribeiro (2011) ,"Personality and Sustainable Consumption: an Application of the 3M Model", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.