‘No Longer, But Not Yet’ – Tweens and the Mediating of Liminal Selves Through Metaconsumption

Kevina Cody, Dublin Institute of Technology, Ireland
Katrina Lawlor, Dublin Institute of Technology, Ireland
Pauline Maclaran, Royal Holloway, University of London, UK
Using the anthropological theory of liminality as a lens of analysis, the following paper outlines specific elements of a research project exploring the consumer culture of a liminal group – tweens. We conclude that those in a shadowed reality, those social neophytes no longer children but not yet teens engage with consumption practices and spaces particular to those who must exist mid-way between two spheres of identity.
[ to cite ]:
Kevina Cody, Katrina Lawlor, and Pauline Maclaran (2011) ,"‘No Longer, But Not Yet’ – Tweens and the Mediating of Liminal Selves Through Metaconsumption", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.