Emotion in Isolation: Crossing Valence With Certainty Leads to Unexpected Results

Julian Saint Clair, University of Washington, USA
Emotions have multiple dimensions beyond valence. One such dimension, emotional certainty, has been shown to influence risk taking. The present study tested two competing explanatory theories, motivation vs. perception, finding that neither is sufficient. Instead, certainty interacts with valence in an unexpected manner.
[ to cite ]:
Julian Saint Clair (2011) ,"Emotion in Isolation: Crossing Valence With Certainty Leads to Unexpected Results", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.