Changes in Relationship Closeness: a Turning Point Analysis

Gary Daniel Futrell, Florida State University, USA
A new method of investigation is utilized in an effort to gain greater understanding about what events trigger a change in relationship closeness between consumers and service providers. Results from this study suggest that turning point analysis is a viable method of consumer research; and that marketplace relationships change over time.
[ to cite ]:
Gary Daniel Futrell (2011) ,"Changes in Relationship Closeness: a Turning Point Analysis", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.