Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being

Michael Lowe, Texas A&M University, USA
Kelly Haws, Texas A&M University, USA
We examine the universal and fundamental goal of human happiness as it pertains to patterns of consumption decisions or “consumption strategies”. Specifically, we examine happiness and the impact of purchases as they vary across frequency, magnitude, sociability, anticipation, mood states, and tangibility.
[ to cite ]:
Michael Lowe and Kelly Haws (2011) ,"Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.