Giving Advice to Others: the Role of Social Distance

Yu Hu, Salem State College, USA
This paper proposes that social distance affects how individuals evaluate other people's decision situations and consequently alters how individuals give decision advice to others. Specifically, for the advisor, distant social partners' decisions are more likely to be influenced by decision’s desirability considerations; whereas close social partners’ decisions are more likely to be influenced by decision’s feasibility considerations.
[ to cite ]:
Yu Hu (2011) ,"Giving Advice to Others: the Role of Social Distance ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.