The Influence of the Entertainment Industry on the Perception of Ethics

Arne Baruca, University of Texas-Pan American, USA
Greg Selber, University of Texas-Pan American, USA
This paper aims to provide and understanding on how and why the entertainment industry affects the ethical perceptions of its consumers. A model of change equation is developed from past literature and used to explain how and why changes in ethical perceptions occur. Possible reasons of such phenomenon are discussed.
[ to cite ]:
Arne Baruca and Greg Selber (2011) ,"The Influence of the Entertainment Industry on the Perception of Ethics", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.