Devaluation and Fluency Effects of the Depth Position of a Non-Focal Image on Image Evaluation

Sangdo Oh, University of Illinois, USA
Sukki Yoon, Bryant University, USA
Patrick Vargas, University of Illinois, USA
In this research we examine the third dimension in visual perception—the depth position of an image—and study how depth influences consumers’ evaluations of the image. We show that the depth position of a non-focal image affects the viewer’s favorability toward the image, but this effect depends on (1) the primary task, and (2) the type of overlapped image.
[ to cite ]:
Sangdo Oh, Sukki Yoon, and Patrick Vargas (2011) ,"Devaluation and Fluency Effects of the Depth Position of a Non-Focal Image on Image Evaluation", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.