You Save, I Save, You Spend, I Spend: the Moderating Role of Deliberative Mindsets on Mental Budgeting By Social Comparison

Karen Stilley, University of Pittsburgh, USA
Karen Page Winterich, Pennsylvania State University, USA
Gergana Y. Nenkov, Boston College, USA
American’s have been notorious for limited saving and excessive spending. In light of the detrimental of such behavior on the economy and individual consumers, we examine the extent to which deliberative mindsets can enhance consumer’s savings when receiving social comparison information.
[ to cite ]:
Karen Stilley, Karen Page Winterich, and Gergana Y. Nenkov (2011) ,"You Save, I Save, You Spend, I Spend: the Moderating Role of Deliberative Mindsets on Mental Budgeting By Social Comparison", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.