Healthy Satiation: the Role of Satiation in Having Effective Self Control

Joseph Redden, University of Minnesota, USA
Kelly Haws, Texas A&M University, USA
Although satiation has often been viewed as a hindrance to the enjoyment of life’s experiences, we propose the satiation positively impacts self-control. Differential rates of satiation based on product type and individual differences in self-control underscore the conditions under which satiation enhances consumer decision making.
[ to cite ]:
Joseph Redden and Kelly Haws (2011) ,"Healthy Satiation: the Role of Satiation in Having Effective Self Control", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.