To Do, to Have, Or to Share: the Value of Experiences Over Material Possessions Depends on the Involvement of Others.

Peter Caprariello, University of Rochester, USA
Harry Reis, University of Rochester, USA
Recent evidence suggests that spending money on experiences makes people happier than spending money on material goods. We propose and test the hypotheses that experiences take place with others more often than not, and that it is the social aspect of experiences that provides value relative to material goods.
[ to cite ]:
Peter Caprariello and Harry Reis (2011) ,"To Do, to Have, Or to Share: the Value of Experiences Over Material Possessions Depends on the Involvement of Others.", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.