Adolescent Motivations to Watch Reality Television

Anthony Patino, Loyola Marymount Univeristy, USA
Velitchka Kaltcheva, Loyola Marymount University, USA
Michael Smith, Loyola Marymount University, USA
With the popularity of reality television, marketers need to understand what motivates adolescents to watch reality programs. We describe the results of a content analysis of free-response data from a national sample of 800 US adolescents and identify primary motivations for watching reality programming.
[ to cite ]:
Anthony Patino, Velitchka Kaltcheva, and Michael Smith (2011) ,"Adolescent Motivations to Watch Reality Television", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.