Conceptions of Consumption in Consumer Culture Theory: a Dynamic Framework

Ahir Gopaldas, York University, Canada
ACR presidents and JCR editors regularly assert that what anchors consumer research is not a theory but a domain called consumption. Thus, unsurprisingly, the field houses several conceptions of consumption. This essay develops a framework to explicate the relative utility of each conception and accelerate future research and theory building.
[ to cite ]:
Ahir Gopaldas (2011) ,"Conceptions of Consumption in Consumer Culture Theory: a Dynamic Framework", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.