Do I Remember More When I Feel More Knowledgeable?

Charles Lebar, HEC Paris, France
Sandor Czellar, University of Lausanne, Switzerland
Subjective knowledge refers to perceptions of personal knowledge in a given domain. The present research investigates the effect of subjective knowledge change on information processing and retrieval strategies; it also seeks to uncover possible moderating and meditational mechanisms for the hypothesized effects. In a first experiment, we show that consumer self-esteem moderates the relationship between SK manipulations and different measures of memory for new information. Implications of these results are discussed and details on our further experiments are provided.
[ to cite ]:
Charles Lebar and Sandor Czellar (2011) ,"Do I Remember More When I Feel More Knowledgeable? ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.