Gamerz: a Videographic Study of Hardcore Xbox 360 Game Players

João Fleck, Universidade Federal do Rio Grande do Sul, Brazil
Stefânia Almeida, Pontifícia Universidade Católica, Brazil
Marlon Dalmoro, Universidade Federal do Rio Grande do Sul, Brazil
José Mazzon, Universidade de São Paulo, Brazil
We utilized a videographic approach to analyze and understand the peculiarities of video game consumption in the context of hardcore players that interact in Microsoft Xbox 360 virtual communities. The results allowed us to infer that the virtual experience and the online interaction are key elements presently in the consumption of games.
[ to cite ]:
João Fleck, Stefânia Almeida, Marlon Dalmoro, and José Mazzon (2011) ,"Gamerz: a Videographic Study of Hardcore Xbox 360 Game Players", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.