Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation

Monika Lisjak, Northwestern University, USA
Angela Y. Lee, Northwestern University, USA
This research suggests that ego-depletion is adaptive because it leads to greater vigilance. The results of four studies show that depleted people pay more attention to negative information and are less likely to engage in risky behavior, such as having unprotected sex or getting a tattoo.
[ to cite ]:
Monika Lisjak and Angela Y. Lee (2011) ,"Saying No to Tattoos and Yes to Safe Sex: Ego-Depletion May Help Boost Self-Regulation ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.