The Role of the Self-Concept in Susceptibility to Priming Influences on Behavior

Dirk Smeesters, Erasmus University Rotterdam, The Netherlands
S. Christian Wheeler, Stanford University, USA
Several factors related to self are discussed that determine the susceptibility of the self-concept to priming influences. These factors include the accessibility of the chronic self-concept, private self-consciousness, and the extent to which primed content is confused with one’s actual self-views. This demonstrates the importance of the self-concept in driving behavior.
[ to cite ]:
Dirk Smeesters and S. Christian Wheeler (2011) ,"The Role of the Self-Concept in Susceptibility to Priming Influences on Behavior", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.