Beer Country

Caroline Graham Austin, Montana State University, USA
Since the first settlers arrived at the St. Mary’s mission in the mid-19th century, Montanans have loved beer – they love making it, sharing it, talking about it, and drinking it. In this film, we investigate the historic, economic, cultural and aesthetic values that make Montana America’s own Beer Country.
[ to cite ]:
Caroline Graham Austin (2011) ,"Beer Country", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.