Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self

Jae-Eun Namkoong, University of Texas at Austin, USA
Julie Irwin, University of Texas at Austin, USA
We examine the effect of anticipating a donation request on judgments of the relevant cause, the particular organization, and respondent self-view. We find that people underrate the seriousness of a social problem as a way of preparing a self-view safety net in case they do not donate.
[ to cite ]:
Jae-Eun Namkoong and Julie Irwin (2011) ,"Prospective Motivated Reasoning in Charitable Giving: Making Sense of Our Future Behavior and Protecting Our Future Self", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.