Dissociating Positive Emotions of Hope and Hopefulness and Their Differential Impact on Consumer Financial Risk-Taking: a Functional Magnetic Resonance Imaging Study

Martin Reimann, University of Southern California, USA
Gergana Y. Nenkov, Boston College, USA
Deborah MacInnis , University of Southern California, USA
Maureen Morrin , Antoine Bechara, Rutgers University, USA; University of Southern California, USA
In the present research, the authors differentiate two positive emotions—hope and hopefulness—that have been used interchangeably in past research and demonstrate in a functional magnetic resonance imaging (fMRI) experiment that they have different neural, psychological, and behavioral effects on consumer financial decision making.
[ to cite ]:
Martin Reimann, Gergana Y. Nenkov, Deborah MacInnis , and Maureen Morrin , Antoine Bechara (2011) ,"Dissociating Positive Emotions of Hope and Hopefulness and Their Differential Impact on Consumer Financial Risk-Taking: a Functional Magnetic Resonance Imaging Study", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.