Acculturating Masculinity: Second Generation Turks Becoming Men

Nil Özçaglar-Toulouse, Universite Lille Nord de France, France
Lisa Peñaloza, EDHEC Business School, France
This research entails on-going ethnographic study of second generation Turkish men in France. Specific attention is directed to how masculine ideals, norms, and practices of becoming a father are played out in various cultural contexts of ethnic, national and transnational media forms and institutions. This research contributes with a multicultural understanding of gender by highlighting the multiple cultural domains used to produce masculine ideals, norms and practices.
[ to cite ]:
Nil Özçaglar-Toulouse and Lisa Peñaloza (2011) ,"Acculturating Masculinity: Second Generation Turks Becoming Men", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.