Feeling Like My Self: Emotion Profiles and Identity

Nicole Verrochi, University of Pennsylvania, USA
Patti Williams, University of Pennsylvania, USA
This research connects emotion and social identity. Specifically, we show that identities are associated with discrete emotions, and that these associations create emotion profiles describing appropriate emotional experiences for individuals with that identity. These emotion profiles influence the effect of emotions on persuasion, performance, consumption, and when emotion regulation occurs.
[ to cite ]:
Nicole Verrochi and Patti Williams (2011) ,"Feeling Like My Self: Emotion Profiles and Identity", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.